TELEMARKETING SERVICE
Telemarketing is a method of direct marketing in which a salesperson requests prospective customers to buy products or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call. Telemarketing is defined as contacting, qualifying prospective customers using telecommunications devices such as telephone, fax, and internet
Telemarketing may be done from a company office, from a call center, or from home. It may involve a live operator voice broadcasting which is related with political messages. Telemarketing may entail a variety of activities, such as surveying, appointment-setting, telesales, database maintenance and cleaning, and providing a call to action.
An effective telemarketing campaign often involves two or more calls. The first call decides the customer’s needs. The final call motivates the customer to make a purchase. Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms.
Marketing research companies use telemarketing techniques to survey the prospective or past customers of a client’s business in order to assess market acceptance of or satisfaction with a particular product, service, brand, or company. The two major categories of telemarketing are business-to-business and business-to-consumer.